The BBC are not that good at pop culture. Sure, they have plenty of TV shows which appear to be ‘cool’, but they’re all old. Take Dr Who for instance – hardly something fresh from the Noughties, right? But still it is very popular and is a part of pop culture once more, perhaps more so than it once was.

So when the BBC decide that they’re down with the kids and begin to cover such tripe as internet memes in the name of journalism, it just makes me cringe horribly. Take this article for instance.

I don’t know who is in charge of editorial content for the BBC site, or what it is they’re smoking, but covering a meme which is so old it is practically dead already? Seriously? How is that in any way ‘news’? If they had covered it in 2008 then maybe, but no, this is a new decade and most of the videos they discuss have been around for absolutely ages. Even worse is the prospect that most of them will be gone by tonight due to the purge of all copyrighted material undertaken by the film’s studio.

So, BBC, how about you do what you do best – (semi) unbiased journalism, current news stories and the odd weird story. Leave the chronicling of pop culture to those who actually have a pulse for once.

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