If you use sites like Amazon to buy hardware or electronics, or even any form of product, you’ll know to look at the reviews before you buy – if anything is really crap, chances are someone will be venting serious amounts of spleen about its inadequacies. This is especially true for computer parts – the number of deals I’ve seen which have been too good to be true but have had crap reviews are too many to mention.

This obviously stops sales being made and companies will want to stop this happening as much as possible. So when a Belkin rep decided to avertise on Amazon’s own ‘odd jobs’ service for 100% reviews on a variety of sites where a particularly crappy Belkin router was being sold and had bad reviews, you be forgiven for thinking someone just could NOT be so stupid. Well, you’d be wrong.

Not only did he do this, but he also used his real name. A quick check on LinkedIn by an eagle eyed blogger uncovered he was a ‘Business Development Representitive’ along with ‘Business Development for eCommerce’ employee at Belkin, and thus the whole plan was unravelled. His profile on LinkedIn has since disappeared, along with the job postings on Mechanical Turk and the 5-star reviews on Amazon themselves.

Seems this guy is in for it when he shows up at the office. He better have some damn good excuses, or fancy title or not I imagine he will be out the door quicker than a rat out of a drainpipe.

Things I like:
Employee surveys now available
Trizo Manufacturing Online
business coach

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