Racial epithets are rarely good business. This is the new business strategy of the Russians at Gazprom with their new 2.5 billion dollar joint venture in Nigeria – Nigaz.

The Nigerians don’t care. The fact that the word ‘Nigaz’ is a portmanteau of the words ‘Nigeria’ and ‘Gazprom’ and is pronounced as ‘nye-gaz’ is enough for them, seemingly. They don’t feel the need to read into it, get all offended and pipe up online that the world is a place populated by idiots.

Which kind of sums up this post. Those of you who feel the need to complain about any mortal thing which may or may not offend someone, somewhere: go away. Lock yourselve in your mother’s basement and never emerge, because the rest of the world doesn’t need you. Look at the Jonathon Ross/Russel Brand debacle – on the day the ‘offensive’ recording was aired, a handful of people complained. By the end of the week, tens of thousands were complaining – most of whom hadn’t ever listened to either of the radio presenters’ shows, never mind on the day in question.

Again, this is what is happening. Despite the fact that the announcement of this scheme was over a week ago by this point, those minions of Twitter are still running around complaining, whining and generally making a nuisance of themselves over a matter which even the Nigerians don’t give a toss about.

So, morally outraged people: sod off.

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